Cookie Policy

On our website, cookies are used, which means that small pieces of data stored in text files are saved on your browser when you visit our website.

We at Pen Store Sthlm AB (”Pen Store”, “we” or ”our”) use first- and third-party cookies including other tracking technologies from third-party publishers to give you the full functionality of our website, perform analytics, and deliver personalized advertising on external websites and via social media platforms. For that purpose, we collect information about user, browsing patterns and device.

We want to be transparent with the way we use cookies and therefore provide you with a detailed description below of our use of cookies, as well as how you can control which cookies we use.

Websites may use both temporary cookies and persistent cookies. Temporary cookies (also called session cookies) are stored temporarily in your computer’s memory. They are removed when you close your browser, while persistent cookies are stored for a longer period until they expire. When you visit our website, we store persistent cookies in your browser.

Changing your cookie settings
You can change your choice of which cookies are used on our website at any time.
Click here to access the cookie settings.

How to avoid cookies
If you don't want cookies stored in your browser, you can set up your browser to automatically deny cookies or inform you each time a website requests to store a cookie. You can view which cookies are stored through your browser and delete them.

Without the cookie we described as necessary in the description below, our website will not work properly, as it limits our ability to remember your choices. You can disable the other cookies, but if you do, we will receive less information to analyze and track usage of our website and thus less data to understand how we can improve the website and decide on such improvement measures.

Strictly necessary cookies
These cookies are strictly necessary to provide a service you have explicitly requested, i.e. they are necessary for the website to function properly. Therefore, your consent is not needed to place these cookies in your browser.

To remember your preferences
This cookie is necessary to track if the user has been shown the cookie message.

Cookies that are not strictly necessary and require consent
We and our digital partners use first and third-party cookies to analyze how the website is used and for personalized and non-personalized advertising in social media, on the internet, and in our newsletters. These cookies are not strictly necessary for the functioning of our website and the services offered there. We, therefore, need your consent to place cookies on your browser for the purposes set out below.

Performance and marketing
When you accept marketing cookies, you give us your consent to place cookies on your device to provide you with relevant content that fits your interests. These cookies may be set through our site by our advertising partners or us, to build a profile of your interests and show you relevant content on third-party sites. To be able to deliver content that fits your interests, we will use your interactions together with the personal information you have provided to us on our site.

To present you with relevant content on third-party sites, we will share this information and a customer identifier such as an encrypted email address or device id with third parties, such as advertising platforms and social networks. To make the content as interesting as possible, we may link this data across the different devices you use.

To analyze how the website is used, we use Google Analytics, which provides us with statistics on the number of visitors to our website and how they use the website. Read more about how Google uses shared personal data in their privacy and terms of use.

Cookies used for marketing are placed by providers such as Google, Microsoft and Meta (Facebook and Instagram). These can be used to display personalized ads on other websites and social media. It is the respective partners who place these cookies, known as third-party cookies. Visit their website for more information about their cookies and how to manage them.

The following partners use third-party cookies as described above and may collect personal data. Please visit their website via the respective link to learn more about how they handle and use personal data.

Cookies for Performance and marketing

Google Analytics
These cookies are used to see how the website is used by visitors. Cookies can store information anonymously and assign a randomly generated number to identify unique visitors.
Google privacy policy

Google Tag Manager
These cookies are used to control the loading of script tags.
Google privacy policy

Google Ads
These cookies are used by Google Ads to understand user interaction with the website. The service can be used to display personalized or non-personalized advertising to users.
Google privacy policy

Meta (Facebook and Instagram)
This cookie is used by Facebook to display adverts when the user is on one of Meta's digital platforms, such as Facebook, after visiting this website.
Facebook privacy policy

Microsoft Ads
These cookies are used by Microsoft Ads to understand user interaction with the website. The service can be used to display personalized or non-personalized advertising to users.
Microsoft Privacy Statement

Processing of personal data
When we use cookies, we may use your personal data, for example by using your IP address or another user ID that could potentially be connected to you as a person in certain situations. For cookies that are not strictly necessary, we can use your personal data to give you a good user experience on our website and to collect information about how visitors use our website, in accordance with our commercial interests. For cookies that are not strictly necessary we can only use your personal data if you give us your consent. You can read more about how we process your personal data and your rights in our privacy policy. If the processing of personal data occurs when using our strictly necessary cookies to provide services that you have requested, our lawful basis for processing the personal data is legitimate interests. Our legitimate interests are in this case to offer you the services you have requested and to remember your preferences.

Contact information
Should you have any questions about our use of cookies you are welcome to contact us on the address Hornsgatan 98, 118 21 Stockholm, Sweden or phone number 00468-515 10 250.

If you want more information about cookies or information about what is considered as allowed use of cookies according to the Swedish Electronic Communications Act you can visit the Swedish Post and Telecom Authority's website:

Cookie settings


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